Natural artesian water AURUS — the new and novel product by the hero brand of national pride launched in June 2024 in collaboration with production partner AURUS AQUA. The mission it follows is to reframe water consumption patterns and boost local product as a successor to imported premium waters. AURUS water was born and bottled at the artesian well in the Republic of North Ossetia — Alania. Taking centuries-long top down journey through the Great Caucasus ridge, natural pure water comes from the depth of 400 m right in the heart of Tseysky State Nature Reserve surrounded by pristine nature. Admired for the beautiful exterior, AURUS knows it all about beauty on the inside. Naturally filtered and carefully UV-treated it is bottled in glass to deliver a unique hydration experience as intended by Mother Nature herself. The product range is available for pre-order on aurusaqua.ru.